Great journalism deserves to be heard.

Get AI audio of your stories to start engaging with the growing listener audience.

arrow right
screenshot of a publication's site
article image

dezeen

MSR Design places colourful buildings and walkways in skeleton of Pittsburgh steel mill

Now try it with your own article

article image

PASTE URL OF ARTICLE HERE:

Trusted by great journalists at
leading publications like...

article image
PREMIUM VOICES

and as seen in

Ready to get started with Adauris?

Start your 1 month free trial today.

FREE

$0.00 / for the first month

 

Monthly

$95.00 / month

 

save 20%

Yearly

$75.83 / year

$910 paid annually

simply cancel within 30 days, and you won't be charged

Included features

  • Unlimited audio creation
  • Unlimited audio distribution
  • CMS integrations
  • RSS feed importer
  • Premium voices
  • Intro/Outro upload
  • Distribute to podcast platforms (ex. Spotify, Apple Podcasts)
  • Audio player customizations
  • Analytics

Read all about it: Adauris' powerful audio tool

TL;DR

In an increasingly mobile and connected world, spoken word audio content such as podcasts, audiobooks, and voice-assistive technology has seen tremendous growth. Learn about the trends in spoken word audio content, and the step-by-step process on how publications can repurpose their existing articles into audio to tap into these trends and drive new growth in audience engagement.

Spoken Word Audio Trends

  • Increasing Consumer Engagement: Spoken word audio content has seen a consistent rise in engagement. According to Edison Research, as of 2021, 41% of Americans aged 12 and above listen to podcasts monthly, a trend that has consistently grown over the years.
  • Smart Speaker Adoption: The adoption of smart speakers like Amazon's Echo and Google Home has made it easier for consumers to consume audio content in the comfort of their homes.
  • Multitasking Capabilities: The appeal of spoken word audio content lies in its ability to be consumed while multitasking. Listeners can engage with content while driving, exercising, or doing household chores.
  • Improved Accessibility: Spoken word audio content provides an accessible medium for those with visual impairments, dyslexia, or other barriers to traditional written content.
  • Voice Search: With the growing popularity of voice-assistive technologies, voice search is becoming more prevalent. This shift could make audio content more discoverable and accessible.

The Benefits of Repurposing Articles into Audio

  • Reach a Wider Audience: By transforming written content into spoken word, you can reach a broader demographic, including those who prefer audio content and individuals who face difficulties with written content.
  • Increase Engagement: Audio content, like podcasts, can build a deeper personal connection and engagement with the audience.
  • Improve SEO: Google has started to index podcasts. By repurposing blogs into audio, you can improve your SEO and increase your online visibility.
  • Leverage Existing Content: Repurposing content is a cost-effective strategy, as it leverages existing resources and maximizes their value.

Step by Step Guide to Repurposing Articles into Audio

  1. Set-up auto narrations: Using your RSS feed or the Adauris WordPress integration, sync your publication with Adauris once. Moving forward all articles published will instantly be turned into audio.
  2. Adjust sound preferences: Choose from a wide selection of premium voices, upload a custom intro/outro message, and tweak the pronunciation of tricky words to get your perfect audio.
  3. Distribute to new audiences: Publish your audio articles directly to your website as well as platforms like Spotify and Apple Podcasts.
  4. Track analytics: Measure the impact of audio on your publication's key metrics using the Adauris analytics dashboard.

Conclusion

The growth of spoken word audio content presents a significant opportunity for publications to expand their reach and engagement. By repurposing existing articles into audio, publications can tap into this trend in a cost-effective manner.

Or book a demo to
learn more!


© 2023 Ad Auris, Inc. All rights reserved.